Google Ads and Facebook Ads from Scratch

“Google Ads and Facebook Ads from Scratch” is a comprehensive course designed to empower individuals with the essential skills needed to create effective advertising campaigns on two of the most influential online platforms. Tailored for beginners, this course offers a step-by-step guide to launching and optimizing advertising campaigns on Google and Facebook.

The curriculum begins with an introduction to the fundamental concepts of online advertising, providing participants with a clear understanding of the advertising landscape. The course then delves into the specifics of creating campaigns on Google Ads, covering keyword research, ad creation, and budget optimization.

A significant portion of the course is dedicated to mastering Facebook Ads, and exploring the platform’s diverse ad formats, targeting options, and campaign objectives. Participants will gain insights into crafting compelling ad copy, selecting the right visuals, and utilizing audience segmentation for maximum impact.

Throughout the course, participants will learn how to set measurable goals, track key performance indicators (KPIs), and analyze campaign data to make informed decisions. Emphasis is placed on budget management, ensuring that participants can maximize the return on investment for their advertising efforts.

Practical exercises and real-world examples are integrated into the curriculum, allowing participants to apply their knowledge directly. By the end of the course, participants will have the skills to create, manage, and optimize successful advertising campaigns on Google and Facebook, even with no prior experience.

“Google Ads and Facebook Ads from Scratch” is the ideal starting point for those looking to unlock the potential of online advertising. Whether promoting a business, service, or product, participants will leave with the confidence and know-how to navigate these advertising giants and effectively reach their target audiences.