Course Content
Overview
OverviewGoogle Ads and Facebook Ads are two powerful online advertising platforms that allow businesses to promote their products and services to a wider audience. These platforms provide various tools and features to help advertisers reach their target audience and achieve their marketing goals.In this topic, we will explore the fundamentals of Google Ads and Facebook Ads. We will discuss their similarities, differences, and highlight key considerations for running successful ad campaigns on each platform.
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Google Ads
Conclusion
Creating and Managing Ad Campaigns
Ad campaigns are an essential component of online advertising strategies. They play a crucial role in promoting products or services, driving traffic to websites, and generating leads or sales.
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Creating and Managing Ad Campaigns
Conclusion
Optimizing Ad Performance and ROI
To optimize ad performance and maximize ROI, it is crucial to have a clear understanding of the key performance metrics used in online advertising.
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Understanding Ad Performance Metrics
Conclusion
Practical Exercises
In the this lesson, we'll put theory into practice through hands-on activities. Click on the items below to check each exercise and develop practical skills that will help you succeed in the subject.
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Setting Up a Google Ads Account
Creating a Facebook Ad Campaign
Analyzing Google Ads Performance
Wrap up
Let's review what we have just seen so far
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Wrap up
Quiz
Check your knowledge answering some questions
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QUIZ
Google Ads and Facebook Ads from Scratch
    About Lesson

    Creating a Facebook Ad Campaign

    In this exercise, you will create a Facebook ad campaign from start to finish. You will learn how to set campaign objectives, target the right audience, choose ad formats, and manage the campaign effectively.

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