Course Content
Overview
OverviewGoogle Ads and Facebook Ads are two powerful online advertising platforms that allow businesses to promote their products and services to a wider audience. These platforms provide various tools and features to help advertisers reach their target audience and achieve their marketing goals.In this topic, we will explore the fundamentals of Google Ads and Facebook Ads. We will discuss their similarities, differences, and highlight key considerations for running successful ad campaigns on each platform.
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Creating and Managing Ad Campaigns
Ad campaigns are an essential component of online advertising strategies. They play a crucial role in promoting products or services, driving traffic to websites, and generating leads or sales.
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Optimizing Ad Performance and ROI
To optimize ad performance and maximize ROI, it is crucial to have a clear understanding of the key performance metrics used in online advertising.
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Practical Exercises
In the this lesson, we'll put theory into practice through hands-on activities. Click on the items below to check each exercise and develop practical skills that will help you succeed in the subject.
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Wrap up
Let's review what we have just seen so far
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Quiz
Check your knowledge answering some questions
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Google Ads and Facebook Ads from Scratch
    About Lesson

    Analyzing Google Ads Performance

    In this exercise, you will analyze the performance of your Google Ads campaigns and identify areas for improvement. You will learn how to use different metrics and data analysis techniques to optimize your ad performance and maximize your return on investment.

     
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