Course Content
Overview
OverviewGoogle Ads and Facebook Ads are two powerful online advertising platforms that allow businesses to promote their products and services to a wider audience. These platforms provide various tools and features to help advertisers reach their target audience and achieve their marketing goals.In this topic, we will explore the fundamentals of Google Ads and Facebook Ads. We will discuss their similarities, differences, and highlight key considerations for running successful ad campaigns on each platform.
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Google Ads
Conclusion
Creating and Managing Ad Campaigns
Ad campaigns are an essential component of online advertising strategies. They play a crucial role in promoting products or services, driving traffic to websites, and generating leads or sales.
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Creating and Managing Ad Campaigns
Conclusion
Optimizing Ad Performance and ROI
To optimize ad performance and maximize ROI, it is crucial to have a clear understanding of the key performance metrics used in online advertising.
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Understanding Ad Performance Metrics
Conclusion
Practical Exercises
In the this lesson, we'll put theory into practice through hands-on activities. Click on the items below to check each exercise and develop practical skills that will help you succeed in the subject.
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Setting Up a Google Ads Account
Creating a Facebook Ad Campaign
Analyzing Google Ads Performance
Wrap up
Let's review what we have just seen so far
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Wrap up
Quiz
Check your knowledge answering some questions
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QUIZ
Google Ads and Facebook Ads from Scratch
    About Lesson

    Conclusion

    In summary, the course on Creating and Managing Ad Campaigns equips you with the knowledge and skills to strategize, develop, and monitor successful ad campaigns. By learning how to create compelling ad content, define target audiences, and monitor campaign performance, you can effectively reach and engage your desired audience and drive business growth.

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