Course Content
Overview
OverviewThis course is designed to equip A&R professionals with the knowledge and skills needed to navigate the digital marketing landscape. From social media marketing to search engine optimization, you will learn the latest strategies and tactics to effectively promote artists and their music in today's digital world.
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Creating a Digital Presence for Artists and Repertoires
In today's digital age, creating a strong online presence is essential for artists and repertoire (A&R) professionals.
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Effective Social Media Strategies for A&R Professionals
In the digital age, social media has become an indispensable tool for artists and repertoire (A&R) professionals.
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Wrap up
Let's review what we have just seen so far
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Quiz
Check your knowledge answering some questions
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Digital Marketing for A&R Professionals
    About Lesson

    Building an Online Brand

    In this exercise, students will choose an artist or repertoire and create an online brand for them. They will research the target audience, define the brand’s personality and values, and create a brand strategy and visual identity.

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