Conclusion:

In conclusion, the course provides a comprehensive introduction to A&R and artist development. Students learn about the key roles and responsibilities of an A&R professional. The case study on the rise of a breakout artist offers valuable insights into the strategies and tactics used to achieve success in the music industry. Finally, the module on effective artist branding and marketing equips students with the knowledge and skills to create a compelling brand and execute impactful marketing campaigns. Overall, this course is a must for anyone interested in pursuing a career in A&R and artist development.