Course Content
Overview
Overview In this course, you will explore various case studies of successful artist development in the music industry. Through these real-life examples, you will gain valuable insights into the strategies and tactics used to discover, nurture, and promote artists to achieve commercial success. Whether you are a musician, music manager, or industry professional, this course will provide you with valuable knowledge and inspiration to enhance your career in the music business.
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Introduction to A&R and Artist Development
Conclusion
Case Study: The Rise of a Breakout Artist
The music industry is highly competitive, and success as an artist requires not only talent but also effective artist development strategies.
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Identifying Talent
Conclusion
Building a Strong Artist Brand
Define your artistic vision and purpose
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Define your artistic vision and purpose
Conclusion
Practical Exercises
In the this lesson, we'll put theory into practice through hands-on activities. Click on the items below to check each exercise and develop practical skills that will help you succeed in the subject.
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Artists and Repertoire (A&R) 101
Analyzing Successful Artist Development
Creating an Artist Branding Strategy
Wrap up
Let's review what we have just seen so far
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Wrap up
Quiz
Check your knowledge answering some questions
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QUIZ
A&R Case Studies: Successful Artist Development Stories
About Lesson

Creating an Artist Branding Strategy

Imagine you are an A&R representative working with a promising artist who is ready to establish their brand. Develop a comprehensive branding strategy for the artist, including defining their target audience, creating a cohesive visual identity, and outlining marketing tactics to reach their audience effectively.

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